Unlock Explosive Growth

Data-driven strategies from a hands-on former Google Growth Lead who’s scaled products to 400M+ users across 12+ languages and industries

My Story

Building Growth Engines that scale

I started my career at Google (2010–2015), where I led search quality initiatives for global markets. It was here that I honed my expertise in scaling products and driving user acquisition at a massive scale. Working at the forefront of innovation, I learned how to craft data-driven strategies that deliver measurable results. These skills have become the foundation of my career.

After Google, I took on leadership roles at Global Savings Group and Brainly, where I led growth teams and oversaw 10+ mergers and acquisitions. During this time, I built and scaled products that now reach 400 million monthly unique users. Whether it was optimizing business models, expanding into new markets, or refining conversion funnels, I consistently delivered strategies that drove rapid growth and long-term revenue.

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Today, I run Yatagan Consulting, where I bring this wealth of experience to businesses looking to unlock their full potential. I specialize in organic user acquisition and revenue generation, offering tailored strategic counseling across industries like Finance, Health, and Education. My approach is hands-on, collaborative, and results-driven. I’m acting as your in-house Growth leader, building growth dashboards, crafting actionable roadmaps to scale your business, and coaching your teams as they execute.

My mission is simple: to help companies like yours stop guessing and start growing. With proven strategies, a data-driven mindset, a track record of scaling products to hundreds of millions of users, and with a hands-on approach, I’m here to build your growth engine. The one that delivers sustainable results.

Let’s scale your business together.

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From Strategy to Execution: Delivering Measurable Growth

I deliver hands-on expertise to help your organization unlock and sustain growth at every stage. Whether you’re a startup scaling rapidly or an enterprise optimizing for efficiency, here’s how I empower your success:

Actionable Growth Strategies

I design tailored growth frameworks that align with your objectives, ensuring rapid expansion and sustainable results. No ambiguity - just clarity, precision, and measurable outcomes.

Revenue-Driven Tactics

Beyond driving traffic, I focus on strategies that convert engagement into long-term profitability, ensuring your growth translates into tangible financial impact.

Business Model Transformation

I help you reimagine and restructure your business model, identifying untapped opportunities and building a foundation designed for scalable, sustainable success.

Your Embedded Growth Partner

As your fractional Growth leader, I embed myself within your organization to guide strategy and drive implementation. Every decision and action is aligned with your growth objectives, ensuring seamless execution and measurable progress.

Weekly alignment calls

Through weekly touch points, we assess performance, analyze key metrics, and refine your growth roadmap in real-time. This iterative approach ensures adaptability, quick wins, and sustained momentum

Expertise That Delivers Results

Growth Strategy

Blueprints for Scaling
I design strategies that go beyond theory – rooted in my experience at Google and scaling products to 400M+ users. Whether it’s SEO, content, or product-led growth, I create actionable roadmaps that deliver measurable results.

Market Agnostic

Global Expertise, Local Impact
I’ve helped businesses scale in diverse markets, from startups to enterprises. My approach is industry and language agnostic, ensuring your growth strategy works everywhere, whether you’re expanding locally or globally.

Business Model Optimization

Unlocking Hidden Potential
I specialize in reshaping client models to uncover untapped opportunities, refining conversion funnels, and building sustainable growth engines. My work has driven profitability for businesses across sectors, ensuring they’re built to scale.

What My Clients Say

"Murat is the quintessential growth tactician. Leveraging deep expertise (particularly in search), he is able to translate intuition to data and data to action plans. His ability to read between the lines of search engine guidance and chart a growth playbook is simply beyond compare and it shows in the results he achieves and the millions of users he helps. He systematically and visually separates fact from fiction to guide teams to fantastic results. Beyond his exceptional technical acumen, Murat is kind, sincere, and warm. I've enjoyed how collegial and cooperative he is and look forward to being his growth sparring partner for years to come."

Evan Waters

SVP, MARKETING AT GO1, BLINKIST

"I’ve been working with Murat for 1 year and I highly recommend it to anyone looking to improve their SEO strategy. During our collaboration, he played a crucial role in helping us understand the main SEO issues affecting our site. He provided clear and actionable insights, allowing us to prioritize our actions effectively. Murat guided us through benchmarking our performance against industry standards, which was invaluable in setting realistic goals and measuring our progress."

Ricardo Guia

GENERAL MANAGER, PASSEI DIRETO

"Murat is by far the best growth leader I've ever worked with. His data-driven, fast, and impact-driven approach has created immense value for Meditopia. His ability to drive significant organic growth is unparalleled. I feel very fortunate to be colleagues with him."

Fatih Mustafa Çelebi

CO-FOUNDER & CEO - MEDITOPIA

"I originally worked with Murat on a business which we both advised. I found his work so good that I've since recommended him to 3 companies...and so far I can count 3 businesses that have added their endorsement to mine"

David Kopp

CEO AT HEALTHLINE, SLEEP DOCTOR

“We are so fortunate to work with Murat! He was, and still is, instrumental to our SEO strategy growth. He is strategic with a strong vision, while also delivering detailed work and data-driven recommendations with excellent communication. He's our gold standard for a consultant/advisor. Whenever we open up a new consulting role and internally discuss our needs, we use Murat as our example. He sets the bar.”

Jessica Toh

CO-FOUNDER & CEO AT HUCKLEBERRY LABS

"I hired and had the pleasure of working with Murat at Brainly where he globally led SEO. I have worked with several SEO minds over my career and can safely say that Murat is the most organized and data driven I have encountered. You can count on him to build a culture of SEO and to work connotatively with all parties to not only get results but to also educate leaders and doers on why they should do what they're doing, measurably. If you have the opportunity to work with Murat, take it. Your numbers will improve!"

Eric Oldfield

COO AT REELGOOD, BRAINLY, ZILLOW/TRULIA

“Consulting with Murat has consistently added great value to my company. He was precisely the right person to provide direction on growth. What makes Murat such a valuable consultant is his willingness to help us find innovative solutions and enlisting an efficient roadmap to execute on. Murat has been incredibly diligent and always delivered on the objectives at hand”

Marc-Kwesi-Farrell

FOUNDER & CEO AT TEN TO ONE RUM

Chris Comish

FOUNDER / CEO AT BIONEWS

Client Experience

Huckleberry

Sep 2020 - Now

4.5 years

Passei Direto

Jan 2023 - Now

2 years

Ten To One Rum

Feb 2021 - Now

4 years

PagBank

Apr 2024 - Now

1 year

Meditopia

Mar 2024 - Now

1 year

Blinkist

Dec 2022 - Jan 2024

+1 year

Tagvenue

Dec 2019 - Aug 2024

+4.5 years

Rimuut (now Ruul)

Dec 2017 - Sep 2022

+4.5 years

PhotoAid

Jul 2022 - Sep 2024

2 years

Mentalup

Apr 2016 - Nov 2021

5.5 years

Oar Health

Dec 2020 - Dec 2022

2 years

Bay Lake

Feb 2020 - Feb 2022

2 years

Work With Me

Ready to grow? Let’s collaborate! Reach out to me at [email protected] to explore how I can help scale your business with tailored growth strategies and SEO expertise.